Vegan Favourite Violife Launches Fresh New Look & New Additions

Press Release

Thessalonica, Greece July 2017

Vegan Favourite Violife Launches Fresh New Look & New Additions   

The UK’s best-loved 100% vegan food brand, Violife, has today launched a brand new contemporary look to appeal to a wider range of people who choose to mix vegan choices with their regular diet.  The fresh new branding includes new features such as re-sealable packaging and recipe cards on the reverse of the product sleeves.  There is also a raft of new flavours, adding to the existing choices.  All the products are plant-based and give the delicious texture and flavours associated with dairy without compromising on taste.

Violife CEO Anthimos Misailidis says; “Violife has always been dedicated to creating 100% vegan, non-dairy, non-GMO and allergen free foods and now the time is right for a fresh new look. We are passionate about creating great tasting food without compromise or cruelty using only plant-based ingredients. It is this ethos that has made us so popular with vegans, intolerants, vegetarians and flexitarians. “

Lactose, gluten, nut, soy, GMO free

All Violife’s plant-based foods are free from common allergens lactose and gluten as well as being soy and nut free with no GMO.  This means that it’s not only vegans who can enjoy the range but people with intolerances, allergies or coeliac disease. As well as anyone who enjoys a healthy lifestyle.

New Range

The new range of blocks and slices will make the range even more versatile and exciting with a host of innovative flavours.  The new range comprises:

Violife Blu

Violife Mediterranean Flavour

Violife After Dinner with Cranberries or Blueberries

Violife Chicken Flavour

New flavours in the Violife Organic range including Cheddar, Smoked and Herbs.

The new range of grated products comprises:

Violife Mild Cheddar Flavour

Violife Mozzarella

The vibrant new website that will be live soon, hosts a range of recipes, tips on living a plant-based life and information on all the products. All new products will be available in the UK from September.


For more information contact:

Holly Ward/Hannah Todd at The Forge Communications

Violife is based in the beautiful surroundings of Thessalonica, Greece and is dedicated to making amazing tasting, 100% vegan, non-dairy, non-GMO, allergen free foods. It is a favourite brand for many Vegans, Vegetarians and Flexitarians.